Our Values

Hippocrates had it right: first do no harm
Health and wellness are more than the absence of disease and the elimination of risk factors. Wellness is an ever evolving state, arising from and renewed by enhanced strengths, resilience and connectedness
Definitions of health based on statistical norms and averages are only hypothetically useful at the individual level. Giving people generalized wellness rules is much less beneficial than giving people personalized wellness tools
Trying to push people toward a normative definition of wellness is nonproductive and costly
We are all intrinsically motivated to invest in and create personal wellness. This motivation comes from within and is enlivened through our connections to others and our environment
The ‘balance’ of wellness is like walking - a constant flow of kinesthetic adjustments. The flow of adjustments and the ability to perceive the terrain determine the effectiveness of the walker’s progress
Renewable is forever. Sustainable systems that create wellness and leverage medical therapies must be based on freely accessible, even passive, resources within our environment and daily lives

There is value in making physiological information available to individuals in their everyday lives
The best marketing strategy is satisfied customers who experience benefits from our products in their day to day lives
Current approaches to science translation are too slow
Investing in and enhancing local reality is the right thing to do
In scratching our own itch. We test all our tools against our own needs for wellness
In maximizing the benefits we can create with the resources we have
Evolving our business based on progressive innovation
Wellness and healthcare solutions based on sustainable resources are good for the economy